Quenton, a proud native of Pine Bluff, Arkansas, joined the University of Arkansas at Pine Bluff Golden Lions Athletics Department in August 2021 and has emerged as a key leader within the external operations unit. He brings a versatile background in sales, fan engagement, external strategy, revenue generation, and event operations.
Prior to UAPB, Quenton served as a Business Development Manager for Coca-Cola, where he managed a portfolio of more than 100 accounts and partnered with major clients to drive sales performance and expand market share across the home market segment. His strengths in relationship management, strategic planning, and revenue generation have translated seamlessly into the collegiate athletics environment.
In his role as Assistant Athletics Director for External Operations, Quenton provides strategic oversight for several critical areas, including ticket sales, creative services, fan engagement, and game day operations. He leads departmental initiatives to enhance brand visibility by directing social media strategy, developing innovative fan-interaction programs, and executing integrated marketing campaigns that support revenue growth, attendance increases, and community engagement across all sports. He also spearheads creative campaigns for season tickets, mini-plans, group sales, tailgating experiences, and on-field premium seating options.
He provides strategic direction for fan engagement programs led by student leaders, including the Lions Cub Club, and the department’s mascots, Legend and Reign.
Beyond UAPB, Quenton is an active contributor to the collegiate athletics industry. He was selected as an Ambassador for the 2023 SWAC/MEAC Celebration Bowl and served on the NAATSO Sponsorship Committee for the 2025 NACDA Convention. He is a Mentor in the 2025–2026 NACMA Mentee-Mentor Program, a member of the 2025–2026 Learfield Edge Academy powered by MOAA, a participant in the 2026 NACAM Mid-Level Cohort, and a 2026 Earl Edwards Inclusive Leadership Development Program participant.
Professional Memberships
Quenton maintains active professional memberships in the following organizations (listed in order):
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Minority Opportunities Athletic Association (MOAA)
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National Association of Collegiate Marketing Administrators (NACMA)
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National Association of Athletic Ticket Sales and Operations (NAATSO)
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Collegiate Event and Facility Management Association (CEFA)
His previous experience also includes serving as a Box Office Assistant for the Arkansas Travelers, the Double-A affiliate of the Seattle Mariners, and contributing to the marketing and operations team for the 2023 AutoZone Liberty Bowl.
Quenton holds accredited certifications in Sports Marketing from Northwestern State University and Sales Operations Management from West Virginia University.
